Bright Alert Bracelet Ad Campaign
For this project, I created a campaign to promote the product and throughout the course of two weeks, I created a video ad, multiple logo options, a campaign slogan, and a sales pitch.
The Bright Alert Ad
I filmed and directed this ad to accompany the Bright Alert Bracelet campaign. I wanted to show the essential functions of the bracelet and a situation where the bracelet would be ideal.
I designed and curated a campaign for a product called the Bright Alert Bracelet. This is a stylish medical bracelet intended for individuals with disabilities or chronic health conditions, including but not limited to anxiety, epilepsy, and asthma. The bracelet acts as an emergency alert system that style conscious people enjoy wearing. If the individual needs medical help, they simply press the emergency button on the bracelet and not only will their emergency contacts receive an alert, but emergency response teams will be notified and sent location coordinates.
